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Organic Fertilizer Sales
Organic fertilizers have now become so common,
many organic fertilizer manufacturers are adapting
ingenious ways to get people to buy their products in the face
of fierce competition.
Organic fertilizer
distributors continue to learn the best way
to increase their organic fertilizer sales and so
they create tons of information, colorful
packaging and inviting sales propaganda to lure in
customers.
 Many organic fertilizer shops and garden centers have taken on the
attitude that display is everything. Their sales
strategies include placing an entire organic
fertilizer product line in one row, or spreading their
organic fertilizer products all over the shop to increase its
presence and encourage people to buy, hoping to increase
the store’s sales bracket. Another sales strategy often
used is to scatter organic fertilizer products throughout
their plant department. So it's not really surprising to
see organic fertilizers that helps flowers to bloom
placed beside a potted rose
plant.
Cross-merchandising and educational
marketing is one of the best sales
strategies organic fertilizer manufacturer are
currently using.
Advertising organic
fertilizers in magazines, newspapers, TV and radio helps
to increase the presence of the product in the market
and boost sales for the manufacturing company.
Providing more information about the organic fertilizer
product also helps to increase sales. It's common
knowledge that people don't often buy products they
have little or no knowledge about, so informative
packaging of organic fertilizers gives buyers the chance
to get to know more about a product.
Organic
fertilizers are usually differentiated by their N-P-K
formulations. A variance in these formulations will
help determine what specific area in organic gardening this organic fertilizer is
for – lawn care, turf grass, vegetables, fruits, etc. For
example, organic fertilizers with N-P-K formulations of 6-2-2
are best for lawn grass because of its high Nitrogen content.
With this kind of sales strategy, organic fertilizer sales
continue to rise because people are better informed
before making their decision to buy.
Colors and
packaging materials are another good sales
strategy. Organic fertilizer manufacturers are more
often repackaging their products using plastic instead of
brown paper in an effort to improve their sales. Organic
fertilizers wrapped in bright resealable plastic bags and
plastic containers are certainly much more attractive and
people automatically drawn to them. Pictures of sharp,
eye-catching flowers on organic fertilizer bags
attracts consumers and plant the idea that of how
wonderful their flowers will look if they use
that particular organic fertilizer.
As of the year
2002, many organic fertilizer manufacturers reported an
increase in their sales. The Scotts Company
for instance reported retail sales of its organic
fertilizers and lawn plant food products up by 20%.
According to their vice-president of lawn marketing, Gordon
Hecker, they achieved this boost in sales without having
to do anything to their organic fertilizers products.
They said that it was done through marketing and improved
in-store material display.
Another organic fertilizer
manufacturer that experienced these double-digit increases in
their sales is Green Light. This organic
fertilizer company of San Antonio, Texas has been heavily
promoting their specialty organic fertilizers through
all-weather displays and plastic-packaged plant foods and
organic fertilizers.
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